Full Stack vs WordPress, Wix & Squarespace: How to Choose the Best Path for Your Business Website
By Manuel Crispino • 07.09.2025
Introduction
In 2025, building a professional and scalable business website is more accessible than ever.
You can either use full stack technologies like React, Next.js, Node.js, and TypeScript, or rely on website builders such as WordPress, Wix, or Squarespace.
Each approach has its pros and cons depending on your business goals.
- Low or no coding skills required
- Coding skills required
Key Pillars of a Professional Website
- Scalability
- Customizability
- Maintainability
- Performance
- SEO
Scalability
A scalable website can grow from a single landing page to a full-featured application capable of handling millions of users.
This includes e-commerce, blogs, user roles, automated processes, AI integrations, and more.
Customizability
With full customizability, you control every aspect of your website—from design to software architecture—without relying on third-party plugins that may compromise stability.
Maintainability
Maintainable websites are easy to update and expand.
Clean code structure and best practices allow adding features or fixing issues quickly without breaking existing functionality.
Performance
Performance is crucial for user experience and SEO.
Optimized code, fast load times, and responsive design ensure smooth operation across all devices.
SEO
Search Engine Optimization (SEO) helps your website attract potential customers.
Using semantic HTML, meta tags, fast performance, and proper architecture increases your search engine ranking.
Choosing the Right Path
If your business requires maximum performance, full SEO optimization, scalability, and complete control, a full stack solution with React and Next.js is ideal.
Website builders like WordPress, Wix, or Squarespace are faster to launch, with pre-built templates and minimal coding, but they have limitations in flexibility, performance, and advanced SEO.
Business Examples and Recommendations
Businesses with appointments or reservations—restaurants, cafes, bars, hotels, doctors, dentists, salons, barbers, spas, personal trainers, tutors, photographers, coaches, and event planners—benefit most from a full stack application.
Even starting with a single landing page ensures high performance and SEO.
Expansion to features like bookings, coupons, online orders, and memberships is seamless.
Website builders may require plugins or code adjustments for similar functionality and limit control over your data.
Website Builders
Platforms like WordPress, Wix, Squarespace, Webflow, or Shopify are ideal for temporary sites, portfolios, small online stores, or testing ideas quickly.
They offer drag-and-drop editors, pre-built templates, and hosting but often lack full flexibility, advanced performance, and custom SEO features.
My Recommendation
For long-term growth, scalability, and full control, invest in a custom full stack solution.
Why Choose React, Next.js, TypeScript, and Node.js?
These technologies are used by major applications like Netflix. They are suitable for building websites, software, and MVPs, offering performance, flexibility, and maintainability.
Core Technologies
- Next.js
- React
- TypeScript
- Tailwind CSS
- Node.js
- PostgreSQL
- WordPress
- Wix
Example Component
export default function Button({ label }: { label: string }) {
return <button className="px-4 py-2 bg-blue-600 text-white rounded">{label}</button>;
}Key Takeaways
- TypeScript prevents runtime errors and improves maintainability
- Tailwind CSS accelerates responsive UI development
- Next.js enhances SEO with SSR and SSG
- Full stack architecture allows scalability and future-proof upgrades
- React, Node.js, and PostgreSQL ensure high performance and flexibility
- Choosing the right stack saves long-term costs and eases feature expansion
Conclusion
Now that you know your options, choose the path that aligns with your business goals.
Full stack development provides control, scalability, and performance, while platforms like WordPress or Wix allow quick deployment with minimal coding.
For a professional, reliable, and future-proof solution, work with an experienced developer.
Contact me today!